High fashion or high tech, I’ve worked on web copy that drives a strong narrative and gets people where they need to go.
Setting the standard for storytelling starts with a lot of research, a lot of testing, and a little bit of intuition. Here are a few brand writing guides I’ve built, plus some big thinking about how to represent the diversity of our world in creative work.
The script is just the beginning. I’ve written tons of them. I’ve also interviewed, researched, helped cast on-screen talent, matched music to the mood, and sat in the editing booth to make sure the narrative hits at all the right moments.
From transactional to inspirational, a good email should get people’s attention where they spend most of their time (let’s be honest: on their phones).
It’s an area of growth for me, but I’ve architected some useful pages and tools in collaboration with some very talented designers.
It’s all in the details — and in the story line. I’ve co-edited and proofread the work of my writing colleagues for the majority of my career. Most recently, I led a team of extremely talented copy editors at Square, where I also edited features and blog articles for narrative structure, house style, and AP style.
It’s exciting when words get to jump from the page (or the email, or the digital world). Here are a few of my faves: apparel, merchandise, windows, signage, tags, zines, and more.